We're going to watch three short TV commercials in class today and analyze how they make use of the rhetorical appeals of logos, ethos, and pathos.
High-Fructose Corn Syrup spot:
Camel cigarettes ad:
ASPCA spot:
In your groups, talk about how each commercial uses the rhetorical appeals. Questions to answer for each commercial include: which appeal does this commercial make the most use of? Is it effective, or does it work against the goal of the commercial? What other appeals does this commercial employ? How could these appeals be more effective, considering the desired audience? One group member will take notes on what your group talks about, to be shared with the group as a whole.
Blog Post: Please title this "Cion Blog #1" or give it some other title that lets me know this post relates to Cion. Toloki is unfamiliar with the rituals of Halloween on Court Street and, as an outsider, his description is surprising and funny. With the first chapter of Cion and "Body Ritual Among the Nacirema" by Horace Miner (link here) in mind, write your own description of a ritual, sporting event, or gathering, in which you pretend to be an outsider unfamiliar with the customs of that event.
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